t. +44 (0)1582 463464
e. contact@tcstc.co.uk
t. 01582 463463
e. info@tihtc.co.uk
Paul Martin b+w


Paul's career in hospitality training began over 30 years ago as a bartender and then bar owner.

After selling his business in 1994 he went on to become a pioneer of the modern day cocktail & mixology consultant, establishing himself as one of the very first cocktail advisors to the UK spirits industry.

A period of working as a drinks industry consultant and trainer followed, during which time he set two mixology world records, won 7 global mixology titles and published 5 top-selling cocktail books. Running alongside his hospitality training activities Paul also began a parallel career in the field of communication skills, running courses and workshops in verbal and non-verbal communication techniques.

His absolute passion for human communication also led to him qualifying to level 3 in British Sign Language, a subject that he has also gone on to teach. Combining his role as a world-class hospitality trainer, with a unique take on human interaction and communication and combined with an exceptional talent for engaging and motivating those he works with, this has evolved in to Paul delivering some of the most impactful and genuinely unique workshops and master-classes on the subject of customer service and customer experience available.

Today, Paul works with everyone from company CEO’s to customer facing staff, helping them to develop a range of skills including leadership and management, communication & rapport building, sales & service and his first love bartending & mixology. In addition to training, Paul regularly delivers keynote and motivational speeches at national conferences and events including having delivered a talk at TEDx Chelmsford. The YouTube video of his talk has received approximately 500,000 views to date.

Paul is based in West Sussex and delivers training workshops, programs and masterclasses nationwide throughout the UK and internationally.

Paul’s workshops
  • World Class Customer Service & Guest Experience
  • The Psychology of Influence
  • Irresistible Upselling & Recommendation
  • Creating Instant Magnetic Rapport
  • Presentation Skills That Mesmerise
  • Turning Complaints into Compliments
  • Seven Levels of Selling a Drink! (or anything else)
  • Advanced Communication Skills & Creative Language
  • Creating Stand-out Memorable Moments
  • Delivering Spectacular Service Experiences Under Pressure
  • Inspirational Leadership Skills
  • Hospitality Style Engagement for Retail (and all other non-hospitality industries)
  • Opportunistic & Proactive Service
  • Selling without Selling (Through spectacular service)

Paul’s list of hospitality clients includes some of the most revered and iconic hospitality brands, including:

Hôtel de Paris, Monaco; Waldorf Astoria, Ras al Khaimah; Hilton Hotels, UK, Europe & US; Sheraton Hotels & Resorts; Hotel du Vin; Malmaison; Intercontinental Hotel Group; The Exclusive Collection; The Hotel Café Royal, London; Four Seasons Hotels & Resorts; Macdonald Hotels & Resorts; Bless Collection Hotels, Madrid & Ibiza; Divan Hotel, Istanbul; Ramada Hotels; Thistle Hotels; Marriott; The Sloane Square Hotel, London; Nightjar Group; Planet Hollywood, UK; All Bar One Group; Be At One Group; Mitchells & Butlers; TGI Fridays, UK; The Ritz Carlton, Budapest; Hard Rock Café, UK alongside countless other high-street bar and restaurant chains.

In addition, his non-hospitality clients include:

Sky TV Volkswagen Commercial Vehicles, Yahoo, Tesco Stores, Sainsbury’s Stores, Skoda Retail, Red Bull, Direct Life Insurance, Apple Stores, WAA Chosen, Asia Online Publishing Group, BBC.

  • Ultimate Bartending – The Psychology of Exceptional Customer Service
  • The World Encyclopaedia of Cocktails
  • The Mammoth Book of Cocktails
  • 101 Award-Winning Cocktails – From The World’s Greatest Bartenders
  • 2500 Cocktails – A Compendium
  • The Cocktail Cabinet
Hospitality / Mixology awards

(Retired from competition in 2008)

  • ‘Gazzer’ ‘Most Influential’ Lifetime Award (global contribution to the world of hospitality) 2016
  • 2 x Guinness World Speed Cocktail-Mixing Record Holder 2004 & 2007
  • World Mixology Champion – Noblesse Global Challenge 2004
  • Gold Medal Winner – Drinks International Aperitif Competition 2005
  • Gold Medal Winner – Drinks International Long Drink Competition 2003
  • Gold Medal Winner – Drinks International Short Drink Competition 2002
  • Grand Champion – Vinexpo International Cocktail Challenge 1997
TV & video

Paul has appeared on TV in his role of ‘cocktail expert’ and ‘hospitality guru’ as a guest on over 50 TV shows. Additionally, he was the resident expert on Food Network Daily in the early noughties for 3 full series. In addition Paul has produced a presented training content for over 200 hospitality industry clients and is the presenter on some of the most successful online training cocktail courses on the Udemy platform.

Keynote speaking & hosting
  • TEDx Chelmsford (500k views on YouTube)
  • Keynote at Spark The Change
  • Keynote at GVA Annual Conference
  • Keynote at Master Innholders National Conference
  • Keynote at Direct Life Insurance Annual Conference
  • Keynote at Molson Coors National Conference
  • Keynote at TGIFriday’s National Conference
  • Keynote at VWCV European Launch Conference Series
  • Keynote at Skoda Motors UK Senior Management Conference
  • Keynote at Coca Cola UK National Sales Conference
  • Keynote at Hilton International European Conference Tour
  • Host & Keynote at Drinks Business Industry Awards Dinner
  • Host Magner’s Cider UK Launch Conferences
  • Host Otium Software Global Conference
  • Host AOPG Global Online Conference
  • Host VWCV National Training Awards


Training Areas...

Leadership & management development

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Management & personal effectiveness

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Customer Service Training

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Boardroom effectiveness

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Maximum Coaching

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Specialist Subjects

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