Overview
Alun Maxwell is a very experienced trainer and facilitator, leading a wide range of workshops in Europe, the USA, South America, Asia and North Africa.
His sixteen years’ experience in corporate sales and sales
management has given him a wealth of knowledge and expertise in coaching, managing diversity, handling conflict, giving feedback, and managing change.
His speciality as a facilitator is his ability to help participants understand – by the use of real-time feedback – the impact of their body language, tonality and the words they choose and why.
Alun has delivered training for many different industries including finance, automotive, pharmaceutical, cyber security, travel, educational publishing, legal, manufacturing, mobile telecoms and many more. He has worked in markets as diverse as Turkey, USA, Thailand, UAE, Brazil, China, Morocco, Poland, Czech Republic, India, Pakistan and Malaysia.
He has delivered training and facilitated sessions for the private and public sector on handling conflict, equality and diversity, sales and sales management, customer service, bullying and harassment, stress in the workplace, change management, generational management, leading without power, emotional intelligence and interviewing skills. He has personally coached C-Suite executives from the Financial Times and coached the UK board of Santander on their presentation skills for a crucial corporate launch at the NEC Arena. In diversity training, he has often role-played senior staff members with outdated views on cultural issues and can bring humour into the learning.
Being fully conversant with personality profile models such as Myers-Briggs, SDI, Insights and the DISC model helps him to integrate these into his workshops when required. End user ‘repeat’ clients have included Henkel, Savills, Oxford University Press, Rolls-Royce Engines, KPMG, PwC, Sika,
BMW, Zurich Insurance, BNP Paribas, Nokia, Hiscox, Royal Bank of Scotland, Amgen, and Virgin Travel.
He is a professionally trained actor and has nearly 25 years’ experience in corporate role-playing, which enables him to ‘morph’ effortlessly into any personality style required to accurately simulate a difficult individual described by a participant.
Alun has many years’ experience designing and writing training sessions for clients, including Forum Theatre scripts where he can employ his comedic skills in presenting exaggerated bad practice to embed key learnings.
Alun is based in Hatfield, Hertfordshire.
Specialisms include:
- Customer service skills
- Dealing with challenging customers
- Value selling
- Telephone skills
- Presentation skills for sales professionals
- Sales role-playing
- Sales skills for selling products
He also delivers bite-sized sales training, amongst other topics, on:
- Elevator pitches
- Objection-handling
- Presentation skills for salespeople
