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  • Customer engagement

Customer engagement

Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There’s only so much time they’re willing to spend carrying on clicking. This mentality isn’t just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B.

Learning objectives

Who should attend?

This practical programme is designed for sales and marketing teams who are looking for new ideas and frameworks to help them, engage with customers and differentiate their brand(s) from the competition.

Format

A very practical, interactive one-day session, ideally for a maximum group size of 12.

Expert trainer

Marie is a highly experienced commercial training and coaching expert with over 25 years’ experience in sales and marketing leadership, capability building and coaching, mainly within the highly competitive pharmaceutical sector. She knows what it takes to deliver exceptional growth for brands across the full product life-cycle.

Session outline

This is the overview for the half-day, face-to-face session. Timings are approximate and will flex depending on the needs of the group. Virtual delivery follows the same content and sequence but with different timings and excludes the additional practise section.

1. The evolution of the customer journey

2. The See-Think-Do-Care framework

3. Customer micro-moments and signals in their buying journey

4. The role of branding in the customer journey

5. The Why-How-What framework

Actionable outcomes

Multiple delivery formats and options
users

Face-to-face delivery

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Virtual delivery

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Tailored solutions

Training Areas...

Leadership & management development

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Management & personal effectiveness

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Customer Service Training

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Boardroom effectiveness

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Maximum Coaching

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Specialist Subjects

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