Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There’s only so much time they’re willing to spend carrying on clicking. This mentality isn’t just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B.
In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value.
You will learn all about the three pillars for creating competitive brand experiences:
- Relevance – creating personalised experiences across the full customer buying journey
- Consistency – providing every customer at every moment with a consistent brand identity
- Creativity – how to stand out from the crowd and communicate your unique offering
Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you.
To check that this is the right programme for you, just give us a call on 01582 463464 and we’ll be happy to talk it through with you – we’re here to help!